Business is grossly underestimating the culture shift we are currently living through. The Digital Revolution is still little more than 20yrs old but has already fundamentally changed how we interact with each other and businesses.
“The first one to five interactions people have with your business are likely to be on their mobile device in the form of media or content. If you email someone, they will probably see it on their phone first. If you send out a tweet people will probably see it on their mobiles. Share a video, status update, invitation to an event, offer or a PDF download, it is probably hitting them on their mobile first. Think Mobile & Media First..No matter what your business is, you are also a media and technology company.” – Daniel Priestley – Oversubscribed
Developing a “Digital Media Ecosystem” which drives engagement and connection is the gateway to one-on-one relationships with your customers and potential customers like never before.
Your Digital Blueprint For Positioning Your Business To Connect & Engage With Your Customers Like Never Before
The Digital World is constantly evolving and changing – so how do you develop a Digital Strategy that takes advantage of this change and positions your company to dominate your market and competition?
“We need to stop interrupting what people are interested in and become what they are interested in” – Craig Davis – Brandkarma
The key to success is in understanding where the eyes and ears of your audience are. They are not reading printed press or watching TV anymore, they are flicking through their Twitter feed, catching up on Facebook posts, watching videos, messaging friends, reading emails, all whilst in a queue waiting for a coffee, or sat on a train or watching TV.
You need to engage their interest and stop them with educational, interesting or entertaining content and media. Once you have their attention, you need to keep them involved and continue to connect to them. They do not want to be “broadcasted” at but listened to and provided with useful streams of interesting content which adds value to their lives. By focusing on this “earned media” you earn the right to market to the person.
Is your marketing strategy addressing this change or trudging along by practicing the same things you have always done?
Our mission is to help you develop an innovative, creative Digital Media Ecosystem. A strategy to help you connect and engage with your target market like never before.
Take your time to look through our site and we will share our blueprint to researching, testing, content development, optimising and managing your Digital Strategy across web, social and mobile to help position you as the leader in your market.
Don’t forget to grab you Free Digital Ecosystem Blueprint PDF & Video here – in which we cover every element of developing an effective Digital Media Strategy.