Quick Guide to Social Image Optimisation

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Social Image Optimisation

Social Image Optimisation

When scrolling through twitter, one of the most common issues I come across is blurry, small, wrongly sized and un-optimised images.

Creating sharp, clear and professional images can really help boost your credibility and make a difference on your social media presence. At Digital Media Edge all of our images are correctly sized and compressed so that they look great and, more importantly, are as visible as we can make them.

A quick google search can show you that the sizes best for posting on Twitter are 1024 x 1024 and, on Facebook, 1200 x 628. People can often get these sizes right but the file type also plays a big part in the look of your images.

DME Power Tip: Twitter have now removed their “crop image” feature allowing you an image real estate of 1024 x 1024. Any image this size or below will appear as full!

Uploading your image with a web-friendly PNG format is the best way I can recommend to you. The amount of people that upload JPEG images that appear on the feed blurry and with fuzzy edges astounds me! It really does make a huge difference so I’ve put together three quick and easy ways that YOU can upload clean, sharp and professional images to your social profile.

#1 Photoshop Image Optimisation

Now, I know that this method will not be ideal to most people who don’t have access to Adobe Photoshop, however, this is the software that we use to create and export our images so I thought we’d cover it anyway!


This is the basic interface of Photoshop. Once you have finished your imaged and ensured it’s exactly as you want it, it’s time to export it.

In Photoshop CC, make sure you click on File > Export > Save for Web (Legacy). In Photoshop CS6 and below it will simply be File > Save for Web.


Once you have clicked on that, an export option box will pop up.


The settings I prefer to use are PNG-24 (high quality PNG format) and the Bicubic Sharper quality option. This is better for images that will be reduced in size on web. It helps keep the quality even when it is made smaller.

After that, click Save and enjoy your clear images!

#2 Canva Image Optimisation

One of the best features that Canva has to offer is it’s default, built in social media optimised image sizes! It makes it incredibly easy to make your images clear, professional and correctly sized.

When you first open Canva, they will provide you with a list of different size options. For this demonstration I have used a twitter image size (1024 x 512).


Once you’ve selected the size you will be greeted with a blank template that you can create your image on. Alternatively you can use one of Canva’s pre-created free or premium designs. I used one of their free Christmas designs for this demonstration.

You can also upload any pre-created designs to their blank canvas if you already have them!


Once you’ve finished your image, it is really easy to save it. Simply click download in the top right and then click Image: high quality (PNG) and you’ll be ready to upload your image to twitter!


#3 Paint Image Optimisation

The third quick way to get clear looking images on social is one that anyone can do! Believe it or not, you can use paint.

I wouldn’t recommend creating the image in paint, however, you can import pre-created images and screenshots and export them in a web-friendly format really easily.


Once your image is uploaded into paint, all you have to do is click File > Save as > PNG picture. It’s that simple!


It’s true that in both Canva and Paint you don’t have as much control as you would in a professional program such as Photoshop, but your images will still appear clearer and more professional when uploaded to social!

DME Power Tip: Use a size of 1024 x 1024 or below when uploading to Twitter and 1200 x 628 when uploading to Facebook.

Want to make sure your social images always look good?

Give these tips a go and let us know on Twitter or Facebook how you get on!

If you require any extra guidance or assistance with optimising your images for social, feel free to let us know!

All you have to do is send us an email on support@digitalmediaedge.co.uk, complete the form here – DME Enquiry.

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