Snapchat geofilters | Answering the who, what, when, why & where!

[ABTM id=1579]

Snapchat Logo

Hands up! Who’s familiar with geofilters on Snapchat?

If you are, great; if not, keep reading! Well, everybody should keep reading anyway!

For a long while now, geofilters – which are custom overlays above static imagery or video content on Snapchat – were solely reserved for use at locations whereby an organisation had created one.

For example, if you were travelling to Disneyland Paris, there would’ve more than likely been a custom overlay featuring Mickey Mouse with some white, red and blue featured for good measure!

But now it’s all change!

Content that’s down with the kids

Snapchat 1

As of February 2016, Snapchat made custom filters available for public use with individuals able to submit their designs to Snapchat in order for verification and subsequent marketing.

Essentially, by boasting a presence on Snapchat, you are tapping into a relatively new platform that is down with the kids.

For example, by creating a custom geofiulter for your camera shop while making it available for public use in any location, this is a great way to foster greater familiarity with your brand.

Geofilters are best utilised around events so if you’re planning your camera shop grand opening, this is a great time to get your filter out there and in use!

Know your target market

Sticking with our camera shop example, thousands of young adolescents will be interested in photography so understanding your target market is vital.

Three-quarters of Snapchat’s 150 million daily users are aged between 18 and 34 according to EMarketer.com and if you’re plunging a lot of effort into both Facebook and Twitter while ignoring this platform, that’s a hell of a lot of eyeballs you’re missing out upon!

Beat the rush!

Snapchat 2

As is the case within all marketing, any new trend will be taken over by conglomerates looking to cash in on new strategies and Snapchat geofilters represents just one.

It appears only a matter of time before Snapchat users might become disillusioned scrolling through hundreds of Snapchat geofilters to find the one they truly want to use.

However, before that outlook becomes reality while diminishing user value, submit your Snapchat geofilter and get it out there while you can to beat the rush!

Financials

Let’s cut to the chase. Snapchat geofilters aren’t free.

Ultimately, you will have to pay around £3.80 per 20,000 square feet per hour with Snapchat having put a number of restrictions in place.

At present, geofilters cannot be made available for consumption over an area spanning more than five million square feet with geofilters not able to last longer than 30-day periods at a time.

Getting started

Snapchat 3

So you’ve been reading our article here, have consulted other geofilter information online and you’re ready to get started.

Once your custom geofilter (optimum size 1080 x 1920 pixels) has been created, run a series of tests to ensure that all of you’re lettering and imagery is clear while checking that it doesn’t take up more than one third of the screen space.

After all, your filter should only serve as an additive that doesn’t distort from the users’ own snap.

Then upload your geofilter to Snapchat and set your timeframe and target area to your own satisfaction.

An important rule of thumb is to upload your custom geofilter to Snapchat a few days before your event or promotion due to Snapchat needing time to verify it.

As is usually the case, a good course of action is to inform your followers via Twitter and Facebook that a new filter will soon be made available.

Then engage with the local community by sending out as many snaps as you see fit with your own custom geofilter on them to get it out there while simultaneously building brand awareness.

It’s as simple as that so why not try today?

Share with your Friends

Article Progress

Quick Guide to Social Image Optimisation