At Digital Media Edge we find YouTube to be a powerful tool to have in your social media strategy. YouTube has come a long way since its birth on February 14th 2005. The platform has over 1 billion users, that’s almost 15% of the world’s entire population!
With a service that is so popular and so saturated, like any social media network, getting your voice heard and content seen is very hard so we’ve put together a list of the Top #5 Ways to Increase Your YouTube Engagement!
#1 – The Video Title
You’ve uploaded your video, now it’s time to fill in all of the relevant information! Think of this information the same way you think about SEO optimization. Keywords and tags are what make your video more discoverable.
Say you record a video tutorial teaching people a feature within Photoshop; an ideal keyword for this video will be something like “Photoshop Tutorial”. Ensure that this keyword is located at the beginning of the title, the beginning of the description and at the front of your tags. YouTube is a Google product and so it uses the same search function as Google’s search engine. Also ensure that the topic discussed in the video is located in both the title and the description.
#2 – Add A Custom Thumbnail
Custom thumbnails! Not only do they look good, but they help separate your videos from others of a similar type. When you’re scrolling through a list of YouTube videos, you’re generally going to be more drawn towards one that shows a clean, professional and eye-catching image!
Not only that, but adding the title and keyword to your Custom Thumbnail provides, again, more emphasis. Custom thumbnails are very easy to design. Simply create an image at the resolution of 1280 x 720 and add it as a custom thumbnail whilst you are editing the information of the video you have uploaded.
Our platform of choice is Photoshop, however, if you do not have access to this, you could just as easily create one in paint, PowerPoint or a really handy web-based tool called Canva!
#3 – Get Your Tags Right!
One of the most common mistakes people make when uploading a YouTube is adding an absolutely ridiculous amount of tags to their video in an attempt to get it seen. Not only that, but people even tend to use tags that are totally irrelevant just because they are popular. I advise strongly against this. Like mentioned above, use your video keyword as your first tag. This will pump up the search value and help your video to be seen on search. As well as that, use topic points discussed in the video!
If your video is a Photoshop tutorial about creating spacing between the letters of a piece of text, some good tags might be as follows:
Photoshop; Tutorial; Text; Spacing; Adobe; Adobe Creative Suite; [Channel name]/[Company name]
A few, basic relevant tags can go a long way! Just make sure you keep them relevant.
#4 – Annotations & Call-to-action
One of the best tips I’ve learn’t whilst researching and testing YouTube engagement strategies is the 10% rule. The 10% rule states that you should have a call-to-action placed during the first 10% and the last 10% of your video. You might create a video that already generates a lot of views, but how many of these people will watch your video to the end? Not all of them, unfortunately.
Placing a call-to-action at the beginning of your video is one way of engaging everyone that clicks on your video and placing a further call-to-action at the end can be one that targets someone who has watched the whole thing.
Call to actions can be as simple as an annotation asking people to subscribe, it can be a card that links out to another video/an associated website or it can be a short screen at the end of the video. You have multiple options!
#5 – Be Consistent
Being consistent with your YouTube uploads is probably one of the hardest things to do. Creating a video schedule and sticking to it is tough, but it will definitely pay off! People will come back to your channel expecting a video on a certain day and will remain consistent with that as long as you are.
We produce a weekly episode of “The #AskBigMac Show” for our client, John McCririck, and stick to a schedule of posting a new episode every Friday. The fans of the show, in turn, expect the episode and always come back with engaging comments and replies!
DME Power Tip: Studies show that posting YouTube videos on a Wednesday/Thursday between 12pm – 1pm, with traffic peaking at 2pm, will show more interaction.
Below is an example of one of my own, personal YouTube videos after I implemented Tips 1-4:
The video is over 4 years old now, however, I implemented these tips in July when the video had only 30,000 views!
Want to increase interaction and engagement on your YouTube channel?
If you require any extra guidance or assistance with building your YouTube channel, get in contact with the experts today.