As inbound marketers, we know the ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful content and delight them by delivering expert advice, products, and services. All without annoying or interrupting them. If this is news to you then consider checking out our ultimate guide to inbound marketing for an overview. Click here to download our ultimate guide to inbound marketing. Of course, there is a fourth step every inbound marketer should follow . . . Improve! Regardless of how well our latest campaign is doing it’s never too early to be thinking about how we’ll improve upon it next time. After all, inbound should be an iterative process where we learn from our successes, failures and most importantly each other. With this in mind here are my top 5 tips to help you improve your inbound marketing campaigns in 2019. Of course, we’d love to hear your advice for fellow marketers too so be sure to leave your top tip in the comments! 1. Ensure your buyer personas are up to dat […]
Let’s admit it, 2018 has been a busy year for the world of digital marketing and life at Digital Media Edge has been no exception!&nbs […]
In the words of Paul Rand “Design is the silent ambassador of your brand.” Never underestimate the importance of good design for your business. It will instantly affect the first impression that people have of your company and the connection that a person has with your brand. Poor design can diminish your credibility and ultimately prevent people from trusting you and purchasing your product or service. […]
Without a doubt the single most important part of LinkedIn is your profile. Whether you’re a salesperson, marketer or job seeker your profile is your chance to get your name out there and be found. Your profile is the first thing people are going to see when you connect with them or they find you in a search and first impressions are important. […]
Many of us spend a lot of time on social media and regularly use it to check reviews on products and services we’re thinking about using. However we tend to ignore the fact that other buyers are doing exactly the same for the products and services provided by the companies we work for. […]
Continual strategic innovation is the key to success. In the modern fast-changing world we live in, you need to develop a cutting-edge strategy, optimise that strategy by measuring each element to identify what is working and what needs to be improved.
I have been shown by Digital Media Edge the power of digital marketing. Stage 1 of the process was to develop a digital media strategy that was well defined, in terms of what we were going to do and what results we should expect at the end of it. We then implemented the strategy by creating a blog, Twitter, YouTube and Facebook presence.
Over the past 11 months Digital Media Edge helped The Booby and I develop a following of over 11,000 people on Twitter, set up my Facebook profile and YouTube channel with the #AskBigMac Show a weekly question and answer show
We could see the potential of interacting with our millions of parent users using social media, but it wasn’t an area of expertise for us. We engaged Richard and DME to get us started and to provide training so that we could manage the exercise ourselves and we found them to be most professional, effective and enjoyable to work with.
Over 6 months Digital Media Edge helped us grow our Twitter audience by 138% and Facebook by 187% but more importantly the content mix they have developed has increased our engagement which is already up to 2.25 million people per month.
I’d just like to recommend that anybody who’s considering changing their approach to using social media or website communications with their school communities gives Richard the opportunity to showcase his strategy and his ideas for how you might do that successfully in the future.
We have worked with DME for the past 6 months and they have helped us plan out a measurable digital and social strategy, execute that strategy and constantly analyse what is working to optimise our results.
Digital Media Edge have been extremely supportive and they have made sure that we have regular meetings with staff to make sure that our compliance is correct, and they are always at the end of an email whether we need them or not.