Helping Business Grow Better

Unlocking the power of inbound and account-based marketing to drive lead generation, customer acquisition and revenue growth for B2B business.

Get Your Revenue Line Moving Today

Target

Identify your total addressable market, ideal customer profile and target account lists. Aligning your marketing and sales teams around your “best fit” accounts. Get insight and knowledge to identify the key people who make up the decision making group within each target account.

Engage

Develop buyer personas for each person in the decision making group. Systematically connect and engage with each one across multiple devices and platforms with highly targeted personalised insights and content to help them research and make buying decisions.

Acquire

Nurture relationships, establish trust and build authority with your target accounts. Segment your accounts into active and passive buyers, use live data to identify at which stage of the buyers journey they are and focus on closing the active buyers into customers.

Measure

The key to predictable business growth is making decisions based on data and not on opinion. Build out your tech stack to report on key metrics and KPI for each stage of your ABM strategy, to identify what is working, what needs optimising and what needs scaling up. 

” A total game changer for business to business lead generation and customer acquisition”

The combination of Inbound and Account-Based Marketing is the modern approach to B2B marketing, sales and service. The strategy revolves around a human, holistic and helpful inbound focus, aligning how your business markets and sells, with how the modern buyer buys. You will attract high-value good fit buyers to your business, allowing you to naturally engage and help them along their buyers journey. Inbound and ABM establish you as their trusted authority through highly personalised, targeted, insightful and valuable content that positions you as the natural solution to their challenges. 

Let's talk about your business growth

If you own, run or work in a B2B business and are looking to grow your business leads, customers and revenue by 20 – 30% over the next 12 months, then let’s have a 15 minute chat about your goals, challenges, gaps and timescales. Unlock the true power of inbound marketing, sales and account-based marketing.

“Fishing with a net and then a spear”

Planning and executing an effective inbound marketing strategy will help you to attract a growing stream of leads, filling your “nets” with potential contacts from companies who could buy from you. But not all leads are created equal and Account-based Marketing aligns your marketing, sales and customer service teams to get out their “spears”, working together to engage and turn highly profitable “good-fit” accounts into customers. We discuss how the two approaches work hand in hand to drive revenue and business growth in this video.

“Fishing with a spear not a net”

Planning and executing an effective inbound marketing strategy will help you to attract a growing stream of leads, filling your “nets” with potential contacts from companies who could buy from you. But not all leads are created equal and Account-based Marketing aligns your marketing, sales and customer service teams to get out their “spears”, working together to engage and turn highly profitable “good-fit” accounts into customers. We discuss how the two approaches work hand in hand to drive revenue and business growth in this video.

Watch this video to find out more.

Inbound & ABM Insights 

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Let your strategy dictate your tactics 

Strategy first. Over the past 5 years partnering with B2B business on their lead generation, customer acquisition and business growth, the key to success and failure has been the time spent creating and developing a detailed measurable ABM strategy involving all the key stakeholders, to align the overall business goals with marketing, sales and service goals. Using SMART goals to ensure predictable business growth with metrics, milestones to measure that growth. Indeed we would go as far as to say that the businesses who are struggling are those who are relying on individual tactics and have not developed a robust strategy for growth.

Let your strategy dictate your tactics 

Strategy first. Over the past 5 years partnering with B2B business on their lead generation, customer acquisition and business growth, the key to success and failure has been the time spent creating and developing a detailed measurable ABM strategy involving all the key stakeholders, to align the overall business goals with marketing, sales and service goals. Using SMART goals to ensure predictable business growth with metrics, milestones to measure that growth. Indeed we would go as far as to say that the businesses who are struggling are those who are relying on individual tactics and have not developed a robust strategy for growth.

Predictable Business Growth – The Numbers

When DME work with client’s we have four core growth metrics around traffic, lead generation, customer acquisition and revenue growth that we benchmark success against. Below is an representative example of how we approach predictable business growth and the outcomes we expect annually. If you know your average monthly website traffic then enter that and you will see the growth you should expect in leads and customers across 12 months. This is the heart of predictable data driven business growth. Plan and execute a strategy to deliver and exceed this.

Average Monthly Website Traffic

Average Net New Leads Per Month

Average New Customers Per Month

%

Average Annual Revenue Increase

What do your numbers look like ?

B2B Growth Strategy & Execution – Case Studies

Below are a number of examples of B2B businesses who have embraced Inbound and Account-based Marketing to increase their lead generation, customer acquisition and revenue growth through the planning and execution of an effective Account-based Marketing strategy – Read some case studies below.

Success Stories – Client Testimonials

DME helped build us a digital inbound strategy to increase awareness around us as a business. This helped position us as thought-leaders in our industry resulting in connection, engagement and leads from people we had never spoken to before.

Steve Bussey

Owner, Salestrong

We have been working with DME to move our business forward digitally and impliment a strategy to achieve this. The support and advice we have received has been outstanding. The whole team go out of their way to help and are very proactive in their approach.

Claire Petch

Director, LAGAT College

I have been shown by Digital Media Edge, the power of digital inbound marketing. A 3 stage process of developing a strategy that is outcome focused, executing that strategy and then optimising the results. The results have been fantastic, with DME operating as a team within our team at each stage.

Jim Bowen

Managing Director, Battles

Connect With DME

If you have any questions regarding the creation or execution of an effective marketing and sales strategy for your business, please reach out and get in touch. Call, message, email or live chat - Whatever suits you...

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Digital Media Edge Ltd, Enterprise, Ropewalk, Lincoln, LN6 7DQ

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+44 1522 837 259

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support@digitalmediaedge.co.uk

Digital Media Edge

Ropewalk,

Lincoln,

LN6 7DQ

Tel: 01522 837259

Email: support@digitalmediaedge.co.uk

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