Continual strategic innovation is the key to success. In the modern fast-changing world we live in, you need to develop a cutting-edge strategy, optimise that strategy by measuring each element to identify what is working and what needs to be improved.
I have been shown by Digital Media Edge the power of digital marketing. Stage 1 of the process was to develop a digital media strategy that was well defined, in terms of what we were going to do and what results we should expect at the end of it. We then implemented the strategy by creating a blog, Twitter, YouTube and Facebook presence.
Over the past 11 months Digital Media Edge helped The Booby and I develop a following of over 11,000 people on Twitter, set up my Facebook profile and YouTube channel with the #AskBigMac Show a weekly question and answer show
We could see the potential of interacting with our millions of parent users using social media, but it wasn’t an area of expertise for us. We engaged Richard and DME to get us started and to provide training so that we could manage the exercise ourselves and we found them to be most professional, effective and enjoyable to work with.
Over 6 months Digital Media Edge helped us grow our Twitter audience by 138% and Facebook by 187% but more importantly the content mix they have developed has increased our engagement which is already up to 2.25 million people per month.
I’d just like to recommend that anybody who’s considering changing their approach to using social media or website communications with their school communities gives Richard the opportunity to showcase his strategy and his ideas for how you might do that successfully in the future.
We have worked with DME for the past 6 months and they have helped us plan out a measurable digital and social strategy, execute that strategy and constantly analyse what is working to optimise our results.
Digital Media Edge have been extremely supportive and they have made sure that we have regular meetings with staff to make sure that our compliance is correct, and they are always at the end of an email whether we need them or not.