In the modern world, your business growth revolves around aligning how you market and sell with how the modern buyer buys. Our “strategy first” approach is focused on the three key elements of business growth:
The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop. But the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means that buyers now have access to more information than ever before. As a result of this, 93% of a customer’s buying decisions are started online. So, I hear you ask, how can my company take advantage of this shift in buyer’s behaviour? […]
Having the ability to write copy with the power to engage, inform and influence your audience is one of the most important tools in any marketers arsenal, especially for those embracing the inbound methodology. If you’ve not heard of inbound yet or would like to learn out more about it then check out our ultimate guide to inbound marketing. […]
Let’s face it, blogging can be hard! Even after spending hours researching, writing and stylising your post there’s no guarantee your post will be a success story. Thankfully this handy infographic is here to help ease your blogging woes. […]
I have been shown by Digital Media Edge the power of digital marketing. Stage 1 of the process was to develop a digital media strategy that was well defined, in terms of what we were going to do and what results we should expect at the end of it. We then implemented the strategy by creating a blog, Twitter, YouTube and Facebook presence.
Over the past 11 months Digital Media Edge helped The Booby and I develop a following of over 11,000 people on Twitter, set up my Facebook profile and YouTube channel with the #AskBigMac Show a weekly question and answer show
We could see the potential of interacting with our millions of parent users using social media, but it wasn’t an area of expertise for us. We engaged Richard and DME to get us started and to provide training so that we could manage the exercise ourselves and we found them to be most professional, effective and enjoyable to work with.
Over 6 months Digital Media Edge helped us grow our Twitter audience by 138% and Facebook by 187% but more importantly the content mix they have developed has increased our engagement which is already up to 2.25 million people per month.
I’d just like to recommend that anybody who’s considering changing their approach to using social media or website communications with their school communities gives Richard the opportunity to showcase his strategy and his ideas for how you might do that successfully in the future.
We have worked with DME for the past 6 months and they have helped us plan out a measurable digital and social strategy, execute that strategy and constantly analyse what is working to optimise our results.
Digital Media Edge have been extremely supportive and they have made sure that we have regular meetings with staff to make sure that our compliance is correct, and they are always at the end of an email whether we need them or not.