Salestrong is a sales performance consultancy focused on delivering training and coaching programmes to teams and their leaders in a bid to build capability and drive sales growth. Established in 2013, the company was reliant on several large corporate clients and approached Digital Media Edge as they recognised the need to broaden their client base. They also wanted to position themselves as leaders in the sales coaching and training sector.
Our Proposal & Implementation
Digital Media Edge practice a strategy first approach and it was clear from our initial market research that Sales Coaching and training is a very corporate environment. We believed Salestrong could break the mould with a highly personal and social approach, backed up with a good volume of really high-quality content.
As well as opening up multiple social platforms, we also presented the company founder Steve as the figurehead for all online activity, focusing heavily on creating lots of video and written content from his point of view in a bid to further establish a sense of authority in the marketplace.
From this point we were then able to:
- Create an engaging YouTube channel with Steve at the forefront, complete with search engine optimised videos, branded thumbnails and playlists.
- Focus on a quality, up to date blog with embedded video content and optimised key words.
- Implement a structured social media schedule that saw regular content go out utilising effective hashtags, tagging in key influencers and joining key conversations.
- Update the website to create a cleaner, more modern design with welcome video and simple event promotion to generate interest.
- Set up two opt-in email campaigns to increase awareness and generate new clients.
- Ensure web pages and social media pages used the latest technology to track traffic and build custom audiences to generate leads.
In three months we’ve covered a huge amount of ground, establishing the Salestrong social platforms and setting the groundwork for their ongoing digital strategy. We’ve seen the following results already;
- A 900% increase in Twitter followers
- Facebook impressions jump from 149 to 10.2K in the first month
- Over 250 individual views of YouTube videos
- LinkedIn follower reach up from 54 to 2,851
- Website traffic consistently growing week by week as new users and page views grow as a result of organic search and social media pushes
And we’ve only just got started … but we’re hugely excited about the next 3 months with Salestrong.
To find out more about Salestrong and see our work in action, follow the links below or visit www.salestrong.co.uk.
We Can Do The Same For Your Business
At Digital Media Edge we know the reassurance that comes from working through a carefully prepared plan, and we take the time to get to know you and your company before designing a full digital & social strategy for you. To discuss your own digital development with us, why not get in touch on (01522) 837259 or email email@example.com.