Calls to action (CTA) are a key part of every inbound marketing campaign. They help to guide your audience into taking your desired action by showing users a clear next step that will lead them through their buyer’s journey and move them closer to a purchasing decision.
While the most common style of CTA is a simple button on a website they can take many forms including –
At Digital Media Edge we not only create compelling, relevant CTAs for all our inbound marketing clients but utilise the latest software to test, monitor and improve CTAs to maximize their conversion rates. This takes the form of A/B testing everything from copy, colour and position to creating smart CTAs which are able to change depending on who’s viewing them to deliver the right content to the right person at the right time, every time.