Salestrong is a sales performance consultancy focused on delivering training and coaching programmes to teams and their leaders in a bid to build capability and drive sales growth. Established in 2013, the company was reliant on several large corporate clients and approached Digital Media Edge as they recognised the need to broaden their client base. They also wanted to position themselves as leaders in the sales coaching and training sector.
Digital Media Edge practice a strategy first approach and it was clear from our initial market research that Sales Coaching and training is a very corporate environment. We believed Salestrong could break the mould with a highly personal and social approach, backed up with a good volume of really high-quality content.
As well as opening up multiple social platforms, we also presented the company founder Steve as the figurehead for all online activity, focusing heavily on creating lots of video and written content from his point of view in a bid to further establish a sense of authority in the marketplace.
From this point we were then able to:
Twitter follower growth over 6 months
At Digital Media Edge we know the reassurance that comes from working through a carefully prepared plan, and we take the time to get to know you and your company before designing a full digital & social strategy for you. To discuss your own digital development with us, why not get in touch on (01522) 837259 or email email@example.com.