Using Instagram Stories for Businesses

Instagram stories are a very recent trend. They allow you to share images, real-time videos and edit with text, drawings, or stickers. They disappear after 24 hours, getting the right content out there is very important. Instagram Stories are going to benefit your business in many ways. Instagram has over 150 million daily active users, which means you’re definitely on the right social platform.

Here are some things that you can do to be successful on Instagram:

You need to tell a story. Your Instagram story should be more than a couple of random snapshots. Use individual pieces of content to tell your story in length and detail to your followers. Your Instagram story is essentially going to be the ‘about us’ part. Getting your business across clearly and making a good impression is key.

Being authentic and original means that your Instagram story will be more fun and engaging. It doesn’t need to be perfect like the posts you put up on your feed, as they’re only there for 24 hours. You can be as creative and experimental as you want to be with what you post on your stories.

Make your audience feel like what they are watching is valuable to them. You need to keep delivering the information and content that your followers want to see, making them want to come back for more. Entertain them, inform them, and keep them alert.

Plan your content so that you aren’t stuck for ideas when it comes to posting, you want to be up to date, ready for your followers to be drawn in by your content. Make sure that you are filling the whole of the screen you have. Your followers don’t just want to see blank screens, they want to see bright colours, interesting photos, and relevant information.

Make yourself unique, you don’t want to have the exact same content that is on your Facebook. All of your platforms will have a very different audience, they will all probably want different content. You don’t want to look lazy and post exactly what you posted on your snapchat story, your followers will notice.

Promote your story, make sure people know that you regularly post on your Instagram Story. Instagram Stories last for around 24 hours, promoting beforehand and during the time you have an Instagram story up will bring more of your followers in. You can even use your Instagram feed to promote your stories, and other social media platforms that you use as well.

Different things that you could incorporate in your Instagram stories are; how-tos and different tutorials, behind the scenes of events that your business may be hosting or attending, Q&A’s to connect with your audience, and to give followers shout outs for any involvement that they may have had on your Instagram.

The trick to being successful when using Instagram Stories for your business is avoiding being too personal, be creative, engage with your followers, showing the ‘real deal’ of your business, you can’t go wrong.

We’d love to hear your thoughts on Instagram Stories and how it works for your business. For more information and to discuss creating a digital strategy, contact us on

About the author

A Lincolnshire based Growth Agency - Obsessed with helping business unlock the power of inbound marketing and sales to drive more website traffic, leads and revenue for predictable growth.

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