A video marketing strategy has become more important than ever in recent years. Shareable video content has become increasingly popular on every social platform and channel, to attract and engage consumers. Consumers like video because it is engaging, entertaining and easy to digest. A huge 90% of consumers claim that a video will help them make a purchasing decision (Social Media Today).
Here at Digital Media Edge, we tailor a specific video marketing strategy to the individual needs of your brand and the story you would like to communicate. This includes:
Every brand has their own unique story to tell and video is an effective format for communicating this story in an immersive and compelling way. Whether that’s through animated explainer videos, video blogs, interviews and testimonials, implementing video marketing into your marketing strategy has the power to leave a lasting impression on the consumer.