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Inbound Website Design

Your website is at the heart of your inbound marketing program and as such it needs to be simple to navigate, and share content to educate and give valuable insight to visitors at every stage of their buying journey. The website will be one of the main touch points for your business, nurturing the relationship to develop visitors into a lead and convert to a customer or revenue opportunity.

A modern website will become the “community hub” for your visitors, sharing insight and valuable resources to enhance awareness, consideration and decision making for buyers as they move along their journey. Inbound websites include:

  • Full mobile optimisation – For use on any device
  • Modern design – Including branding, video and images used
  • Social media integration – Twitter / Facebook / LinkedIn / YouTube
  • Landing page templates – For PDF downloads, video etc
  • Call To Action buttons – To be tracked
  • Core pillar pages – For SEO trust and authority
  • Blog – A dynamic blog of “Topic Cluster” content and video structured around the core pillar pages
  • Social proof – Including case studies and testimonials from happy customers, to build trust
  • Reviews – Decisions are driven by what other people say about your business – so include Google, Facebook and Trustpilot reviews of your product or service
  • Analytics integration – For measuring and analysing traffic to and across the website

If your website does not include the functionality above, then you will not be making the most of the website traffic you are driving to your site. Take the time to talk to Digital Media Edge about developing a marketing hub for your business that drives visitors, leads and revenue.

Find Out More About Website Design and Development

Get in touch to discuss how to design an inbound focused website for your business.
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